Everything I test in live sprints - prompt targeting, citation tracking, what actually moves an LLM's answer - lands here first, before it goes near a client deck.
10 specific, evidence-backed things to put in an article if you want ChatGPT and other AI search tools to cite it - each one linked to the actual research.
A realistic timeline for AEO results, including the honest complication most timelines skip - ChatGPT's own citation rate is volatile on its own schedule, independent of your content.
Five specific questions that separate a real AEO practitioner from an SEO agency that's relabelled its existing service - and what to listen for in the answers.
Why publishing more content and building more links won't fix an AI search visibility problem - and what the correlation data actually shows moves the needle.
A plain-English breakdown of what an AI search consultant actually does, day to day, and how to check if one is any good before you hire them.
Most SEO scopes were written years before AI answer engines existed. Six questions that turn a vague "we've got that covered" into a specific, checkable answer.
Search engine optimisation and answer engine optimisation both aim to get a brand found, but they're built for two different systems with two different rules.
The three reasons agencies stay invisible in ChatGPT and Perplexity - and the framework that fixes all three at once.
How AI models build a shortlist of agencies when a buyer asks for a recommendation - the signals that get you on it, and the ones that don't.
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