The library

AEO, written down as I learn it

Everything I test in live sprints - prompt targeting, citation tracking, what actually moves an LLM's answer - lands here first, before it goes near a client deck.

LinkedIn

LinkedIn's AI citations are moving from profiles to posts and articles

A three-month dataset shows AI search citing what people publish on LinkedIn far more than it cites their profile page - and the shift happened fast.

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Citation Tracking

Getting cited by AI search doesn't mean you're being recommended

New ecommerce data shows brands get recommended by name while a different site gets the citation underneath. Two outcomes, not one.

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AEO Strategy

How to get cited by ChatGPT, Claude, and Gemini (and why the rules are different for each)

Three platforms, three different citation mechanics. What actually gets you cited by each one, backed by primary research rather than the recycled stats doing the rounds this year.

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Claude

How to get cited by Claude (and why it's a different game from ChatGPT)

A new study of 95,000 Claude search records shows it citing sources in a genuinely different way to ChatGPT, starting with which search index it actually reads from.

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Crawler Access

Is your website blocking the AI bots you want to cite you?

A plain-English guide to what's actually in your robots.txt file - some AI bots decide whether you get cited, others don't, and blocking the wrong one can cost more than blocking none.

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AEO Strategy

12 things the data actually shows about AI search in 2026

A fact-check of the AI search claims circulating this year - what the research actually supports, and the one claim I couldn't verify.

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Citation Tracking

What do marketing leaders use to monitor brand visibility in ChatGPT and Perplexity?

What the data says most marketing teams are actually doing about AI search visibility, and the specific tools the ones ahead of the curve use.

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LinkedIn

How LinkedIn actually helps with AEO (and what doesn't work)

What two independent studies, covering nearly 1.4 million AI citations between them, actually show about getting cited on LinkedIn - and the myth the data doesn't support.

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Hiring an AEO Agency

How to choose an AI search consultant in the UK: a 7-point checklist

A practical checklist for vetting an AI search consultant - what to check before you sign, not just what to ask on the call.

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LLM Behaviour

Do large language models favour recent content?

A 2025 study tested it directly: inject a fresher date into identical content and every model ranked it higher - what that means for how often you publish.

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